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Here we illustrate a range of advertisements and features about the nursery and its staff in recent years.

Early advertisements

The earliest newspaper advertisement for the nursery found so far, was this one in 1798 that gave notice of John Nickson's retirement and explained that the nursery would be continued as Carr and Caldwell. It appeared in the Chester Courant on 27 November, 1798.

Caldwell postcards

Two rare examples exist of postcards, designed by Caldwell's for advertising purposes. The original postcards are in the care of Knutsford Heritage Centre.

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This postcard was returned by customers to request Caldwell's catalogues. It shows a view of the nurseries. Courtesy of Knutsford Heritage Centre. (Click on image to enlarge)

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This postcard is of a 'Wendy garden' designed by Caldwell and Sons, with rustic work by W and R Drinkwater, Knutsford. Courtesy of Knutsford Heritage Centre. (Click on image to enlarge)

Long service


Don Leaman (in wellies), Bill Caldwell, Frank Passant and Sid Taylor photographed for an advertising feature that appeared in the Express Advertiser below, June 27th 1984.

Plant labels

Plant labels were a form of advertisement. Margaret Fogden remembered the following annual event:
'I originally came from Durham but came to live in Ollerton in 1962 when I married. We were delighted to find Caldwell's Rose Nursery near our house. My mother who still lived in Durham used to run a plant stall each May at the Church Summer Fair. My husband used to go over to the Nursery and buy Caldwell's 'lost label' roses which we took up to Durham each year and sold for two and sixpence each. People got to know they were coming and used to queue up for them before the Fair opened! Many of those roses must still be in the gardens in Durham now. I know we still have some of them in our garden.'

Car park sign

This Caldwell nurseries car park sign turned up at an auction in 2014.

Frank Passant wins a car

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When ICI first brought out the herbicide Pathclear they held a competition for a sales ditty to go on the packet. Frank Passant entered the competition and won first prize! He was presented with a new mini car which he collected in London (see oral history memories) but this publicity photograph was taken outside the shop on Chelford Road — without the mini.

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